AnchorFree and WebAds UK Bring First Broadband Media Network to EMEA
AnchorFree and WebAds UK Bring First Broadband Media Network to EMEA
By Anamika Singh, TCM
AnchorFree, provider of Hotspot media network, announced a partnership with WebAds UK, an independent, interactive advertising network to serve the EMEA region. This partnership will enable AnchorFree to expand its reach by connecting UK advertisers with thousands of mobile Internet users across Europe.
This innovative media network provides opportunity to reach targeted users in an unobtrusive manner with banner-like advertisements. The messages are delivered through AnchorFree’s broadband network which helps 100 percent accurate location-based targeting of users as per their particular interests, behavior and location. This also enables marketers to use it as a strategic tool to increase user engagement and brand interaction when mobile consumers are on the go and connected to the network.
“We are very pleased to support AnchorFree’s expanded presence in Europe and believe that this unique service will prove to be the future of the mobile Internet,” stated Jonas Jaanimagi, managing partner, WebAds UK. “Mobile professionals need to constantly access the Internet on the move, so in response to this demand we want to be able to offer advertisers access to this high-net-worth audience across Europe via a service that will quickly become an industry-standard model.”
Given the diversity of the EMEA region, it is critical to differentiate the delivery as per region and interest. This is where the networks ability to geo-target message delivery brings in a game changing differentiation for the advertisers. With ever-expanding Internet access points, it offers advertisers with an ideal environment to reach a large number of attentive, relevant traveling audiences.
As per AnchorFree, its broadband media network gets hundreds of millions of page views per month and serves more than one hundred brand advertisers internationally, including AirTran, Circuit City, Clorox, Ford, Harrah’s, Kaiser Permanente, Major League Baseball, McDonald’s, Princess Cruises, Prudential,Qwest ( News - Alert) and Toyota.
“Advertisers are looking for new and more impactful ways to reach targeted online consumers, and our broadband media network has been built explicitly to meet this need,” commented Mark Smith, COO of AnchorFree. “We already have millions of users in the EMEA region, and are committed to scaling this continued growth and creating compelling opportunities for advertisers. WebAds has established itself with a solid presence in the UK and surrounding countries, and tapping into this network footprint aligns with the three-fold AnchorFree value proposition: providing consumers with a free way to go online, encouraging distribution partners to generate revenue, and providing advertisers with a means to speak to the right audience at the right time.”
Anamika Singh is a TMCnet contributing editor.