AnchorFree teams up with WebAds UK for mobile internet advertising
AnchorFree teams up with WebAds UK for mobile internet advertising
By Bhavana Navuluri, Computer Business Review
Hotspot media network AnchorFree has joined hands with WebAds UK, an interactive advertising network, to connect UK advertisers to mobile internet users across Europe.
Mark Smith, COO of AnchorFree, said: “Advertisers are looking for new ways to reach targeted online consumers, and our broadband media network has been built explicitly to meet this need. WebAds has established itself in the UK and surrounding countries, and tapping into this network footprint aligns with the three-fold AnchorFree value proposition: providing consumers with a free way to go online, encouraging distribution partners to generate revenue, and providing advertisers with a means to speak to the right audience at the right time.”
AnchorFree says that its network ensures that the advertisements are targeted at the right in-transit user basing on his interests, behaviour and location. Advertisers can reach their target audience through mobile internet service provided in coffee shops, hotels, train stations, airports and other outdoor places.
Jonas Jaanimagi, managing partner of WebAds UK, said: “Mobile professionals need to constantly access the internet on the move, so in response to this demand we want to be able to offer advertisers access to this high-net-worth audience across Europe.”
AnchorFree has been offering its services to advertisers including AirTran, Circuit City, Clorox, Ford, Harrah’s, Kaiser Permanente, Major League Baseball, McDonald’s, Princess Cruises, Prudential, Qwest and Toyota.